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It is also recommendd to automate only the most relevant elements. This makes it possible to ensure the distribution of campaigns according to stocks, fluctuations in demand, the weather, etc. Discovery campaigns: opportunities for growth The Google platforms on which Google Discovery ads appear are multiple. You can find them on YouTube in particular, and especially on Gmail for promotions. With relevant and rich content, users can see them during their purchase journeys. Using Discovery campaigns is an effective way to reach new customers.

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Even better, it provides the ability to target a higher performing audience. A new advertising experience awaits! Shopping Showcase: the ability to target new queries Google Ads users view Google Shopping as an engine for capturing demand. However, its function goes far beyond that. In fact, you can also target top-of-the-funnel queries Bulk SMS Azerbaijan to launch your Google Shopping Showcase campaigns. If growing your accounts is your priority, using these campaigns will help you achieve your goals. However, if you are already using Showcase, we advise you to consider reevaluating your campaigns in 2021. Don’t focus on changing bids through optimizing your Showcase campaigns.

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Inded, to achieve your growth objectives, the latter require more attention. You must then highlight your promotions, change the ads JPB Directory according to the seasons and be attentive to search trends. New Requirements and Maximizing Google Merchant Center Product Feds To exploit your product feds, this year Google offers you new possibilities for managing your Display and Google Shopping campaigns. Thus, in addition to the many product images that may appear in your ads, you will gain: Conversion : consumers will find the objects of their research more easily and transparently. Branding and traffic : your ads will benefit from more space on display.

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