Are branding and marketing the same thing
A recent article in forbes detailing the so-called ‘end of marketing’ at corporate multinational proctor & gamble raises an interesting question: is there a difference between branding and marketing? The…
A recent article in forbes detailing the so-called ‘end of marketing’ at corporate multinational proctor & gamble raises an interesting question: is there a difference between branding and marketing? The…
In the age of social media, it’s become more imperative. Than ever that companies of all sizes craft a particular voice to use when. Engaging in digital networking. This is…
The shift to organic content has created a revolution in how businesses are advertising in digital media. Content marketing has rewritten the rules of marketing and changed what consumers read…
One of the pillars of marketing in the 21st century – and mostly digitized – age is branding. Successful branding means building an identity that consumers respond to, communicate with…
I had known korena for a couple of years, post college I got involved with the south dakota advertising federation [adfed]. While at an adfed event Rebranding its marketing korena…
In the fast pace digital world we live in, where everyone seems to have a smartphone or tablet, it is imperative that our marketing decisions Did Proctor & Gamble are…
Search impression share might be one of the most overlooked google. Adwords metric, but also one of the most important in my opinion. Search impression share is the What is…
Mobile advertising is becoming more popular in marketing and can be especially effective for certain products, according to the findings from a columbia business school study published last month. The…
rates, resulting in higher sales and profits. Mckinsey’s case study involved a leading online retailer who carried a wide-range of products at discount prices. The client was struggling to effectively…
We all need to release some of the negatives in life to make room for more of the positives. That may mean making the difficult decision to hug and release…
Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At its heart, “Voice” is the method by which a company…
In the second part of our seo series, we’re diving into the world of local directory listings and how it can affect your overall seo rankings. When focusing on local…