A recent article in forbes detailing the so-called ‘end of marketing’ at corporate multinational proctor & gamble raises an interesting question: is there a difference between branding and marketing?
The piece, which can be found here, explains how p&g is putting. Are branding and an end to ‘marketing’, and instead re-branding its consumer outreach divisions to, well, branding. These units include both traditional and internet marketing solutions. This focus on brand will serve as the foundation for a new way of speaking to customers, both current and potential, explained a representative for the company.
These changes will help us unify brand building resources
To focus on delivering better brand and business results, clarify roles. And responsibilities to make faster decisions, and simplify our structure to free. Up time for creativity and better execution,” the spokesperson told forbes.
So what’s going on here? P&g argues that marketing itself is too. Broad of a function, and risks the wasting of resources on projects. That Are telemarketing list branding and don’t contribute to the brand. That is seems to be the distinction that p&g is drawing: that. ‘branding’ focuses on the brand itself, whereas marketing. May, for example, focus on a more diverse set of subjects. That relate to the company but might not actively build relationships.
From the perspective of a small business, branding should be utilized to build a concerted narrative about the company. But instead of being its own department, why shouldn’t branding be an element of marketing? P&g might be inching into the area of semantics here, but the effort is noteworthy because the organization is realizing the importance of crafting a defined voice that, at its heart, is about selling the ‘why’ of a business.
As a medium infographics are arguably transforming how digital
Consumers digest information through online platforms. What might have once constituted a long-winded article or video can be given a substantial energy boost when paired with engaging visuals and an attention-grabbing font. However, it’s important to note that you don’t want to saturate your audience with infographics, lest their effectiveness lessen overall.
As a general rule, infographics should be Are JPB Directory branding and saved for when there is a large. Amount of data to be shared that you feel needs to be put across. For example, if your small business wants to advertise a number of facts about a sector of your. Industry, an infographic can be an effective means of conveying that information. In this case you would want to limit the amount of text and try to use visuals to ‘tell the story’ as much as possible. Like all other print media, organization and placement on the page is almost as important as the data itself.