Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected.
Companies also needed to change their communications, and knowing what is digital advertising has become essential.
For a long time, communication between companies and consumers was made through physical actions, such as ads in newspapers and magazines, but it evolved to reach channels such as radio and television, further expanding the reach of brands.
What Are the Benefits and Differences Between
Now that you know what is digital advertising, it’s essential to understand what its benefits are and, of course, how this concept differs from the traditional model.
The most important thing is accuracy. With countless resources and tools, it is Whatsapp Data much easier to understand, know, and help those on the other side.
In other words, companies know much more about the behavior of consumers, what they are looking for, and what you can offer to them — for example, more appropriate and relevant content.
Also, you can specify exactly which audience you will impact. But companies do not have control over who is viewing that advertised information.
With social media advertising platforms, Digital Marketing actions can be more segmented, focusing on a specific audience, according to the company’s buyer persona.
After all, why would an e-commerce company of sporting goods spend its resources advertising to people who do not practice sports?
When segmenting your campaigns based on interests, for example, companies can target their efforts with exactness, focusing on those users who can become customers of the brand.
Another benefit that differentiates digital advertising from the traditional model is the possibility of real-time monitoring of their actions.
While in the physical media you have to wait a certain period to know if the action worked or not, and the evaluation indicators are not so accurate, digital advertising facilitates this control.
That way, companies can track exactly how their strategies are working.
Wasn’t it as planned?
Then you can change it immediately to increase the accuracy and efficiency of your marketing efforts.
The most significant benefit of digital advertising is better control over the performance of all your campaigns and communication strategies.
How does a digital advertising strategy work
Ideally, they will bet on more than one strategy, which means not allocating all resources to just one action. For example, focusing on social media ads, paid search, and even using influencers.
Evaluate the advantages and disadvantages of each idea, and cross-check with JPB Director the main objectives of your company and the profile of your buyer persona.