These social media metrics are indispensable for setting and measuring your social media marketing goals. Leveraging these actionable data points helps align your social media efforts with your overall business objectives for greater success.You can’t afford to ignore them if you want to create an effective digital marketing strategy.
In this blog post, you’ll discover the top social media metrics to track and how to measure them.
Why Should Marketers Track Them
Social media metrics are important because they allow you to determine whether or not you are Ws Data making progress toward your goals.
Each goal needs a related metric to measure your efforts, and having clearly defined goals is essential for any social media strategy.
If you’re not tracking progress toward clear goals, you are playing a guessing game.
With all the data social media platforms provide you, you can be much more intentional about the way you produce content for social media.
As a digital marketer, social media metrics also give you hard data to present to executives or the people you work with to show them the value you bring to the brand.
If you can prove that your social media strategy is adding value to the business, you’ll likely be rewarded with more resources.
This, in turn, allows you to have an even bigger impact on the business.
Top Social Media Metrics to Track
By looking at your data, you can get a better idea of how your digital marketing funnel is performing.
For example, you may determine that you’re doing a really good job at the top of the funnel if the data tells you a lot of people are seeing your content.
The Audience Growth Rate is the Speed at
Engagement rates help you determine the quality of your content by understanding how actively involved your audience is with your publications.
This rate is calculated by dividing your number of engagements by either your impressions or your reach.
The higher your engagement rate, the more actively involved your JPB Directory audience is. The more actively involved your audience is, the easier it will be to convert them into customers.