Marketing for small and medium sized businesses
While people still “Respond to marketing messages […] they want to consume them on their own schedule, tailored to their […]
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The Evolution of MultiScreen
What is advertising? I get asked this question from time to time, mostly from family that is interested in what
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Is Your Website Costing You Sales
In recent weeks, I have spent quite a bit of time with my two children doing “back-to-school” shopping. This included
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Where ROI fits into your marketing strategy
Brett relander wrote an article for entrepreneur recently, explaining where return on investment (roi) should fit into your marketing process.The
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Best practices for capitalizing on customers’ decision making process
In a previous article, we discussed how businesses can engage their core target demographics. Consulting with you sale’s team and
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Marketing strategies SMBs can implement
We recently wrote about how small and midsize businesses (smbs) can approach their marketing efforts. In particular, we emphasized the
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What is Audience Targeting
To make it simple and clear, audience targeting is be the sum of many data points that allow us to
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How small businesses can use Google+
Google is not necessarily your company’s first marketing option, but the site “Packs a punch” when it comes to your
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How Does Audience Targeting Work
How Does Audience In a previous blog post, I mentioned a couple examples of better audience profiling capabilities in order
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Market Research Facts and advice on doing it right
Business owners want to know what products and services their customers would most like. One way of ascertaining this is
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How Social Media Affects Local SEO
How Social Media Affects Referral marketing is a powerful way to grow your business, and SMS is a great channel
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When to Post on Your Business’s Social Networks
A boston based marketing and consulting firm conducted two surveys in august and september 2014, trying to glean more information
