Is Your Website Costing You Sales

In recent weeks, I have spent quite a bit of time with my two children doing “back-to-school” shopping. This included some “online” homework for local sales and available inventory. As I am in the advertising and marketing industry, it sometimes. Fails to occur to me that not every business has online aspects that are user friendly. I find myself extremely Is Your Website  frustrated as a consumer when the online or mobile experience is tedious and time consuming. As a consumer, I want the experience to be easy and save me time and money.

I am not the only consumer using a smartphone while “back-to-school” shopping; this infographic show’s 78% of smartphone users are doing the same thing.

Website sales infographic.

Three tips to ensure your consumers are getting

The best possible experience with your online or mobile efforts:

Ensure your website is mobile responsive. When your website is loaded on a mobile device, such as a smart phone or tablet, does your reviews website shrink to microscopic text, or does it just show a small corner of the landing page? The consumer experience Is Your Website should be very simple and easy to read and navigate.
Include relevant content across all aspects. If a consumer is searching for “school supplies” and an ad displaying notebooks. Pencils, and school glue is clicked on, the landing page then. Should not display bedding, pots and pans, and household items.

The content of the landing page ad creative

The keywords (search terms) should all be cohesive and relevant for a seamless consumer experience.
Think consistency, accuracy, and simplicity. The Is Your Website combination of consistent pricing, accurate descriptions, and the JPB Directory simplicity of crisp, clean images are key.
There are numerous products, services, and agencies to help navigate. All of the technical aspects of website designs and marketing. In the never ending world of technology, but the one thing that will never change. Is that consumer experience – whether good, bad, or somewhere. In between – will impact the bottom line.

Related Post

Leave a Reply

Your email address will not be published. Required fields are marked *