When infographics make sense for marketing
There is an interesting relationship between colors and marketing that has a lot to do with the psychology of perception. Notably, these characteristics can be leveraged by companies as they…
There is an interesting relationship between colors and marketing that has a lot to do with the psychology of perception. Notably, these characteristics can be leveraged by companies as they…
Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies also…
A recent article in forbes detailing the so-called ‘end of marketing’ at corporate multinational proctor & gamble raises an interesting question: is there a difference between branding and marketing? The…
In the age of social media, it’s become more imperative. Than ever that companies of all sizes craft a particular voice to use when. Engaging in digital networking. This is…
The shift to organic content has created a revolution in how businesses are advertising in digital media. Content marketing has rewritten the rules of marketing and changed what consumers read…
Content creation lies at the heart of content marketing, offering numerous advantages at a cost-effective rate. Yet, to harness its full potential, mastering the intricacies of the content creation process…
One of the pillars of marketing in the 21st century – and mostly digitized – age is branding. Successful branding means building an identity that consumers respond to, communicate with…
I had known korena for a couple of years, post college I got involved with the south dakota advertising federation [adfed]. While at an adfed event Rebranding its marketing korena…
In the fast pace digital world we live in, where everyone seems to have a smartphone or tablet, it is imperative that our marketing decisions Did Proctor & Gamble are…
Search impression share might be one of the most overlooked google. Adwords metric, but also one of the most important in my opinion. Search impression share is the What is…
Mobile advertising is becoming more popular in marketing and can be especially effective for certain products, according to the findings from a columbia business school study published last month. The…
rates, resulting in higher sales and profits. Mckinsey’s case study involved a leading online retailer who carried a wide-range of products at discount prices. The client was struggling to effectively…