Cosmetics companies are particularly attractd; companies such as Ulta Beauty and Sephora had anticipatd the impact and scale that this phenomenon was going to take, and took the gamble of investing ahead of time. A little over a year ago, the first decidd to grab two startups specializing in augmentd reality and artificial intelligence, QM Scientific and GlamST. In 2018, L’Oréal acquird the company ModiFace, with which it had been working closely since 2012. “We noticd that augmentd reality and artificial intelligence would really change the consumer experience, whether for L’Oréal or the industry.
It Offers A Completely Customizable
A partnership was no longer enough (good for our ambitions). We really wantd to get this functionality in-house. » Lubomira Rochet. Although CEO Email Lists forecasts prdictd a rise in artificial intelligence, as well as virtual reality and augmentd reality, these investments did not guarantee a favorable outcome. However, L’Oréal’s sales over the first three halves of the year did increase by 8% (22 billion euros in global sales), compard to the same period in 2018.
The Blue Bird At The Same Time
The French company has d It was also announcd that online sales had been major in the growth of the group, with an increase JPB Directory of 49% over the first half of the year in 2019, compard to the same period in 2018. Similarly, the Italian company We Make-up had gleand equally promising results, with a 27% increase in the conversion rate, using an advertising campaign in collaboration with Facebook, around augmentd reality. What to remember? These new technologies are the market of the future for digital. Although they have struggld to be exploitd and to explode, they will represent billions of euros in the coming years. According to specialists, augmentd reality will, for example, generate more than 20 billion dollars by 2021.
