When infographics make sense for marketing
There is an interesting relationship between colors and marketing that has a lot to do with the psychology of perception. […]
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Are branding and marketing the same thing
A recent article in forbes detailing the so-called ‘end of marketing’ at corporate multinational proctor & gamble raises an interesting
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Why having the right social voice matters
In the age of social media, it’s become more imperative. Than ever that companies of all sizes craft a particular
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Content Marketing has reshaped online advertising
The shift to organic content has created a revolution in how businesses are advertising in digital media. Content marketing has
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77 percent of consumers have no relationship with brand
One of the pillars of marketing in the 21st century – and mostly digitized – age is branding. Successful branding
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Rebranding its marketing department
I had known korena for a couple of years, post college I got involved with the south dakota advertising federation
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Did Proctor & Gamble do the right thing
In the fast pace digital world we live in, where everyone seems to have a smartphone or tablet, it is
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What is Search Impression Share in Google Adwords
Search impression share might be one of the most overlooked google. Adwords metric, but also one of the most important
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Mobile advertising works well according to Columbia
Mobile advertising is becoming more popular in marketing and can be especially effective for certain products, according to the findings
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marketing increases consumer conversion rates
rates, resulting in higher sales and profits. Mckinsey’s case study involved a leading online retailer who carried a wide-range of
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McKinsey finds that targeted online marketing
We all need to release some of the negatives in life to make room for more of the positives. That
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Are You as Successful as You Want To Be
Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At
