McKinsey finds that targeted online marketing
We all need to release some of the negatives in life to make room for more of the positives. That […]
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2023
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Are You as Successful as You Want To Be
Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At
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Improve Local SEO with Local Directory Listings
In the second part of our seo series, we’re diving into the world of local directory listings and how it
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What can marketing automation do
Marketing automation is a fast-growing discipline. In particular, the shift to online media has enabled automation to gain a foothold.
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How to improve site structure Advice from Google
You may have heard of google algorithms, but do you know what factors affect them? Site structure is a key
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Marketing for small and medium sized businesses
While people still “Respond to marketing messages […] they want to consume them on their own schedule, tailored to their
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The Evolution of MultiScreen
What is advertising? I get asked this question from time to time, mostly from family that is interested in what
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Is Your Website Costing You Sales
In recent weeks, I have spent quite a bit of time with my two children doing “back-to-school” shopping. This included
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Where ROI fits into your marketing strategy
Brett relander wrote an article for entrepreneur recently, explaining where return on investment (roi) should fit into your marketing process.The
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Best practices for capitalizing on customers’ decision making process
In a previous article, we discussed how businesses can engage their core target demographics. Consulting with you sale’s team and
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Marketing strategies SMBs can implement
We recently wrote about how small and midsize businesses (smbs) can approach their marketing efforts. In particular, we emphasized the
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What is Audience Targeting
To make it simple and clear, audience targeting is be the sum of many data points that allow us to