What is the biggest challenge of digital marketing? According to Gartner, 35% of marketing leaders believe that one of their biggest challenges today is building more synergistic relationships across their organization to better communicate the digital marketing vision. 3. What is the next trend in digital marketing? Another digital trend that is gaining steam is conversational marketing. This refers to chatbots, AI assistants, and other tools through which customers can contact you. You can use it to improve customer service, generate leads, and answer questions.
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