Utilize Programmatic Marketing to Increase Consumer Value
What is real time buying (rtb) or programmatic marketing? Simply defined, this is the process of buying media in an automated fashion through digital platforms (dsp’s). Or in a more…
What is real time buying (rtb) or programmatic marketing? Simply defined, this is the process of buying media in an automated fashion through digital platforms (dsp’s). Or in a more…
The holidays bring important opportunities for businesses. And with the season just around the corner, many companies are preparing their holiday sales plans. Holiday discounts are one particularly common tool.…
In this day and age, it is critical that businesses have a strong digital footprint. Devising an effective digital marking strategy is an absolute must. “Without a digital marketing strategy…
This past week I overheard a conversation regarding hbo’s latest announcement and how it would “kill” cable television. My first thought was that we are living in a chicken little…
Small business owners understand the value that an internet marketing agency can provide. Denise deveau expands on the benefits of partnering with an internet marketing firm in her article for…
Developing Your 2015 Last week, we talked about the importance of diversifying your media plan. Instead of defining your strategy with a “traditional media” and “digital media” plan, you need…
It can be difficult to get younger users, especially those in their teens, interested in your product or service without appealing to them directly. But this is an important group…