Effective marketing practices during the holidays

The holidays bring important opportunities for businesses. And with the season just around the corner, many companies are preparing their holiday sales plans. Holiday discounts are one particularly common tool. While widespread, what types Effective marketing practices  of discounts are the most effective? This is the question imedia connection addresses in a recent blog post. Katya constantine, an ecommerce expert, discusses her findings, which are accompanied by a helpful infographic compiled by flagship research.

“There are many options to incentivize potential customers, including free shipping, percentage discounts and amount discounts. Consumers respond differently to each discount type based on their age and other factors,” explains constantine. Equipped with this knowledge, companies are better able to determine which discounts to offer to different customers during the upcoming holiday season.

As flagship research's infographic makes clear

Younger and older customers respond to discount types differently. Whereas younger customers are more likely to prefer percentage discounts, older customers typically prefer free shipping.

Here are the most effective customer telemarketing leads incentives Effective marketing practices  according to online retailers, who were surveyed by flagship. No specific offer is more effective: 18.2 percent
As the list demonstrates, percentage discounts and free or discounted shipping are, indeed, the most effective. However, a large segment of online retailers believe that no discount type is necessarily more effective than others.

If you interested in learning more about internet marketing solutions

Consider working with keymedia solutions. We are an internet marketing firm, specializing in services for small businesses.
Launching a google+ local page, making one for each of your locations. As we’ve discussed in a past post, google+ is particularly helpful for JPB Directory attracting Effective marketing practices  local customers (many of google’s 540 active monthly users are local). Your google+ local page should include your business’ location and hours along with contact information. Google can help you attract more local customers, as well as improve your search engine optimizing (seo) and brand awareness. You can visit google’s website to get the process started.
Getting google reviews from customers who were particularly enthusiastic about their experience with your business.
If you are interested in learning more about internet marketing for small businesses, contact keymedia solutions. We are experts in local business internet marketing and targeted internet marketing. We’ll work with you to implement the solutions that meet your goals.

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