While it is easy to attract the attention of the opposite sex, it takes a certain amount of time to get them interested in you so that you can move on to step D — Desire. Sometimes it takes days, sometimes years.
So that’s what I’m getting at. Interest is
Exactly the part of the formula that is responsible for BOREDOM. Well, if you’re not interested, then you won’t have any further desire to buy. Right?
But what if the product is already on sale? How can it interest the consumer?
Let’s take some boring product like washing powder. What interesting can you add to it? But look at what Procter & Gamble is doing in this direction. america cell phone number list Less than six months pass before their Tide suddenly becomes Tide with granules of some substance, another six months later they make it lemon-scented, another six months later they change the packaging to triangular, another six months later they start selling it in tablets. Well, you get the idea.
Imagine such a housewife exhausted by everyday life.
She stumbles into the household chemicals department and there she is met by the same powder for 5 years… BORING! And suddenly… another powder appears, but in tablets. WOW. Already something new. Already interesting.
Can you imagine? A very boring sphere. Powders. But P&G marketers don’t eat their bread for nothing.
And this is actually the case in many areas
Gillette constantly produces razors with batteries, china numbers lasers, and titanium blades. Cars generally change only the body and a little bit of the filling, but in fact they are not much different from ten-year-old ones. But a new model… You have to buy it…
And the iPhone… It’s a classic… A new phone every year? Are you serious? Give 3 different generations of this phone to an ignorant this is a kind of intuition about your person, he won’t notice the difference.
