Besides, people develop a “shit detector” over time. advertising, where some little thing can give away your lies. For example, one “millionaire business coach” got burned when someone saw a store tag in his expensive suit in an advertisement. It turned out that he simply did a photo shoot in a jacket, and then returned it. When they found out, all his cars, houses, etc. were a complete lie, a montage, or just rentals.
What to do if all your competitors are lying?
This is a correct and good question. After all, if you sell PVC windows, where the competition is fierce, then it will definitely be difficult for you to europe cell phone number list compete with competitors who lie left and right, who promise “delivery the next day, installation in 1 hour, cleanliness and a 30-year guarantee”, while clearly dumping prices.
Well then. There are and will always be liars-
Pinocchios. BUT! I am a supporter of long-term business. Therefore!
There is no need to compete with obviously false information in advertising. If you see that competitors are generally carried away by lies about something in advertising, and your offer will simply look worse against their background, then you should simply not mention it.
As I said, when someone offers unrealistic china numbers deadlines and this practice of lying is popular among competitors in general, then it is not worth talking about deadlines at all. A client who is not knowledgeable in the details easily believes everything, and then suffers.
Here, either highlight and emphasize those advantages
That competitors do not indicate or that do not contain outright lies. Or, in principle, reposition your offer. For example, by making a package this process is similar to courtship offer or, on the contrary, by decomposing the offer into several.
