Lack of creativity? Bad analytics? Maybe poor campaign planning? Nope. If it were that simple, any idiot or “business coach” could be a marketer.
Reality is much simpler and more
Complicated at the same time (as is often the case in life). What does any marketing not tolerate? That’s right… boredom. The market will forgive you everything except BOREDOM!
Remember your visit to the circus or the theater. Surely you were at some performance where all the actors seemed to play evenly, but… it was boring…
On the other hand, you could be at an event
Where an elephant falls over, a camel spits at the asia mobile number list front row audience, an acrobat fails to catch someone, an actor forgets his lines, but they rock out so well and bring life to the process that you forgive them for all their mistakes, just so they can rock even harder!
Remember, write it down, get it into your head… the main enemy of marketing is BOREDOM.
Let’s rack our brains a bit. Why am I handing you everything “on a silver platter”, huh? Remember the AIDA formula? Untalented people say it’s outdated, but it’s not. It works and will work because it’s based on basic psychological influences that a china numbers person can’t physically control.
What’s the first thing in the formula…
remember? A — Attention. That is, you need to interest the person. That’s clear. A bright cover, a strong promise, a shocking offer. It’s not that difficult. But the second step is I — Interest.
Unlike attracting attention, which can last for a split second, interest often takes a long time to build. The more complex and expensive your do you know what the biggest sin of marketing is? product is, the longer the process of generating interest can take.
