Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram. And there’s more! The world of social media continues to evolve and change and can be overwhelming at times, especially for small businesses who feel like they already have more to do than they can handle with the time and resources that they have.
We’ve come up with some tips on how to create and optimize your business’s social media strategy:
1. Pick the right platforms.
Choose the platform that best fits the needs and audience of your business. Most small businesses don’t use just one, but you also don’t want to be spread too thinly by using too many. Check out our Social Media Cheat Sheet for Marketing for an overview of each one, some of the pros, and statistics about usage. Also check out this short video from HubSpot Academy which provides lots of great information on which social media platforms could be right for your business.
2. Fill it out.
Make sure all the information on each profile you chose to use is industry email list filled out entirely. Any links attached to your social media profiles should lead to a clear and concise landing page. The information on each platform and these landing pages needs to be the same across the board.
3. Define your target audience.
This aligns closely with #1 and will help you identify recruiting email templates that work the platform(s) that best fit your needs. Determine the key demographics of your target audience – age, gender, occupation, income, interests, etc. What challenges do they face and what problems are they trying to find solutions for? Target an audience which reflects the majority of your potential customers.
4. Consistently develop fresh content.
Fresh, quality content on a consistent basis is a key way to drive potential and current customers to your website. When creating and posting to these social media platforms, having a consistent brand awareness is mobile list key when considering consumer behavior, advertising management, brand management, and strategy development. Fresh content also increases your authority potential, provides more opportunities to highlight keywords, and – perhaps most importantly – leads to more frequent indexing with search engines.
