Buyers want to build a relationship with your company before they give you their hard-earned money in the form of a purchase. They are likelier to buy from someone they know instead of a total stranger. As a company, it’s in your best interest to build up this sense of relationship in a relatively short period of time, so just how do you go about doing it?
There are several approaches, all involving writing super-sharp copy, that you should try. These include:
Writing copy in a very casual and conversational tone
When your site copy is both casual and conversational, it immediately puts your buyers at ease because it’ll seem like they’re dealing with a friend with whom they’re already comfortable. The use of words like “you” as well as “I” is a must.
Storytelling. By telling stories with your copy, you offer anecdotes that make it easier for your buyers to relate to you and your company.
Establishing trust. How do you establish trust sweden whatsapp number data 5 million with your buyers? You do that by featuring a bunch of very valuable testimonials right on your homepage. Testimonials are the ultimate trust-building element when it comes to B2B.
Showing Them Some Love. Who doesn’t want to be showered with affection? Yeah, this is an oversimplification, but this is crucial to building bonds with your buyers. Make sure that your site copy clearly tells buyers that you’re always there to help and support them with their questions and concerns.
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Relating to Your Buyers. Make sure that you’re able
to relate to your buyers by presenting yourself as what you’ve been doing in your life someone many people can relate to. A good place to start for this exercise is your about be numbers page. There, be sure to emphasize any unique elements that you or your company possesses. If you came from nothing, highlight that to inspire your buyers and demonstrate your “can-do” attitude.
6. Buyers Want to Be Liberated From Their Pain Points
It’s no secret: Buyers have different pain points or problems that they need to solve. If your product or service can solve these pain points for your buyers, then you’ve hooked them. Then it will be that much easier for you to move them down the sales funnel by nurturing them with high-quality content that addresses their paint points. Ultimately, you want them to make the most significant conversion, which is purchasing.
You can use stellar and crystal clear copy to make certain your buyers understand that you feel their pain and can provide solutions to their problems. Here’s how:
