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Hello, my name is David Ayala and I want to thank Álvaro for inviting me to write this article on his blog.
This time, the article is going to be practical focus: implementation about local SEO , and I want to explain exactly what local SEO is and some basic ideas about what we should work on to boost our local SEO .
What exactly is local SEO?
Sometimes when we mention local SEO we think of it as SEO just like any other type of website, however, working on local SEO has certain differences from global SEO .
The main and most important difference between local SEO and global SEO is the geolocation of searches.
For example, a few years ago, when you searched for “ plumbers ,” you would see websites for plumbers in any city, and this was obviously not logical since anyone looking for such a service wants it in their own city.
That’s why Google started geolocating
these searches . Now, if you search for “plumbers” from an IP address in Zaragoza, you’ll get results for plumbers in Zaragoza, and if you search from an IP address in be numbers Barcelona, you’ll get results for plumbers in Barcelona.
What is local SEO?
Keywords in local SEO
After what you’ve just read, it would be easy to think that when we work on a local SEO website , by working on the main keywords like “plumbers,” “plumbing,” etc., we’re all set.
However, we have to consider that the user can also perform combined searches with the city, such as “plumbers Zaragoza” or “plumbing Zaragoza,” and these searches do not necessarily yield the same results as those without the city as a tag.
Therefore, in local SEO we must work on both types of keywords , the most general ones and those that include the city.
