We work with different clients at the agency. Many of them have a corporate style, according to which our designers create email newsletters.
As a rule, letters from the same sender (company, expert) have similar blocks and visual design of the email newsletter. In order not to do the work from scratch each time, our designers can develop a master template of the letter. It will speed up and facilitate the process of creating each new email newsletter.
What is a master template, its advantages and examples of use
Creating a master template for email newsletters
Master template adaptation
Useful tips on layout, testing master templates
Conclusion
What is a master template, its advantages and examples of use
A master template for an email newsletter is a layout created in a design program. It already defines the structure of the letter and its main elements.
The template may include a headline, company country email list logo, body text, action buttons (CTAs), image blocks, and other design elements, and the layout determines the colors, fonts, and order of the structure elements:
Master template developed for a client of the Handbox agency
Benefits of a master template
- The template allows us to maintain a consistent brand style throughout the design, which increases brand recognition.
For example, letters for our client, created how we automated email marketing, webinars, and statistics for an investment service using the template above, look like this:
- Creating a new mailing based on a ready-made master template takes significantly less time than developing each letter from scratch. This is especially important for regular or frequent mailings.
- An optimized master template contains b2b phone list elements that help attract attention and push the recipient to the desired action (purchase, registration), which increases conversions.
- The basic layout can be easily adapted to suit different mailing purposes. For example, change the text, images or links to suit a specific promotion or campaign.
