Today I have the pleasure of welcoming María Lázaro What do ! a great marketing and communications professional who currently works as the Director of Corporate Development at the Elcano Royal Institute! to share her interview with you all.
– How did you get started in marketing ?
In reality! it was more of an evolution from journalism to corporate communications! and from there to marketing. I studied Journalism at the Complutense University and specialized in economic reporting with a Master’s degree from the same university.
I then started What do working at Reporter
(which would later be integrated with MRM malaysia phone number library Worldwide into the McCann Group) creating and editing corporate magazines! online content! annual reports! and so on. Little by little! we also began working on loyalty programs! public relations! internal why have threads inaugurated a new narrative form? communications! shareholder communications! internal and external marketing! and so on. It seems like ” branded content ” has been “invented” now! 20 years ago. Similarly! the evolution from offline to online was almost natural: media! channels! strategies! and techniques changed and diversified .
After ten years at Reporter
-MRM Worldwide! with clients such as Leroy Merlin! Prosegur! Coca-Cola Spain! BBVA! and many others! I joined ICEX Spain Export and Investment as Head of the Marketing Department ! and since 2017 I’ve been working at the Elcano Royal Institute hindi directory as Director of Corporate Development. What I like most about my job? The need to constantly learn and never take anything for granted! the feeling of being in a constantly evolving environment and being part of it! rather than being dragged along by it.
It depends. A well-structured and planned blog will become your best business card! your living resume! a way to showcase and demonstrate your knowledge and experience. Blogging will help you develop your personal brand! leave a mark beyond the hours you dedicate to work! make yourself known and remain in people’s minds.
