The return on investment will therefore be excellent, because the target to be reachd is gatherd around the influencer. An ethical commitment We can see significant changes in mentality in 2020, in particular through the Black Lives Matter movement, or even on ecological aspects and local consumption. All of these changes are making influencers think twice before collaborating with a brand. Inded, the emphasis is now on sharing common values and transparency with the audience . Gone are the days when big-name influencers hid product placements. Consumers want sincerity.
A Huge Year On Year Increase
Influencer marketing therefore holds a very important place on social networks today. Using it well is essential so that it can benefit the companies that use it.The Chinese Legal Email List technology sector is becoming too powerful according to local authorities. Beijing therefore decides to tap on the fingers of these digital giants who take advantage of Chinese legislation, which is too lax in terms of competition, protection of personal data and payment via the Internet. The fine of 2.3 billion euros given to Alibaba After four months of investigation, the Chinese authorities imposd a heavy fine of 2.3 billion euros (18 billion yuan) on the giant of online commerce, Alibaba.
That Spent On Social Media Advertising
This sum corresponds to 4% of the turnover achievd in 2019 by the firm in its country of origin. Inded, it is accusd of taking advantage of its leading position in the Chinese JPB Directory market to resort to unfair commercial practices . Namely, that among others, Alibabarequires its sellers to sell exclusively on its platform, to the detriment of competing sites like Amazon and to the detriment of customers, who do not benefit from a competitive market. According to the China Cyberspace Administration (CAC), unfair competition “is a brake on innovation and development and harms the interests of consumers.