Minimalism has taken the world of B2B web design by storm in recent years! as people are increasingly embracing the “less is more” approach. As such! your site copy should be succinct and simple! so as not to overwhelm or turn off buyers who don’t take the time to go through extensive site copy anyway. Having a skilled copywriter on your team to write minimalist text that both promises to solve buyers’ problems and addresses their objections is key.
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Check out this exceptionally eye-opening case study about how short copy consistently outperforms longer copy when it comes to conversions. In each and every case! keeping things minimalistic when it came to site copy provided better results.
Your buyers are human beings! and human beings! in general! are susceptible to empathy! as in feeling or relating to what they observe. This especially applies to what they read. sri lanka whatsapp number data 5 million In fact! this human phenomenon has been scientifically confirmed in a study about mirror neurons. So what are mirror neurons?
They are neurons that begin firing off when people
witness something meaningful. Now! when what they’re witnessing is (to them) powerful enough! some of the feelings that those experiencing the situation feel will actually be transferred to the observers. The roots of this phenomenon can likely be traced back to biology! as in evolutionary traits.
So how does this all apply to crafting persuasive in 2010! i started working as | site copy! you ask? Simple.
You have to craft copy that appeals to buyers’ fears be numbers and problems. In fact! you have to be so skilled at crafting copy that you don’t attempt to manufacture feelings in your buyers that aren’t there! but rather that you only speak to feelings that are already there.
Let’s look at an example. If you’re selling chocolates and sweet! baked goods! you should create copy that reminds them of the super-intense and pleasurable feelings of biting into all that sugar and the ensuing good times they experienced.
