CoolBlue is a leading organization in the field of social media and customer service. In their marketing they make extensive use of their own employees. Not only behind the scenes, but also in their campaigns, and why not? Your employees also have a smartphone and can quickly and everywhere collect content. In fact, with a little training they know exactly what to look for and you have an army of content collectors around you.
Customer input
In addition to ‘engaging’ your customers, using your customers is also a good idea. Else Kramer nigeria phone number library gave ‘cup art’ from Starbucks as an example for this component. The target group was literally asked to design a new cup, which was responded to en masse and which therefore led to an enormous amount of content and conversation.
Starbucks cup art
Tips, tricks and opportunities for a visual content marketer
Determining, directing, creating and collecting visuals is step one. Step two is managing this content. The difference between a visual content marketer and a content marketer is the (management of the) archive. As far as I know, time is still money and we never have enough of it. So it is important that everything you collect can be found quickly and easily. Else Kramer calls it content administration.
“You need at least one person, but preferably several people, who are committed to collecting, creating and archiving content.
Tag, describe and use keywords for each piece of content you save
Think of themes, collections or even seasons. Train your colleague So that when you are out of inspiration, you can easily find visual content using these keywords. Never throw anything away and recycling is not a crime.
‘Make it a habit’
Make collecting content a habit. your ambassadors to take pictures and videos automatically and on south africa numbers time, and train them to recognize these opportunities. An email address where this content can be sent to seems like a good start and a basic ‘how to’ visual content workshop for yourself and your colleagues makes the transition to visual content even more realistic.
The biggest difference between my role as a content marketer and how I should behave as a visual – products that enhance coffee enjoyment content marketer is not necessarily in the visuals, but mainly in the focus and my way of dealing with visuals.
