To view Research Methodology:
In mid2024, Cognizant and Oxford Economics design a multimodal study to explore how AI will
change consumer behavior and, in turn, the customer buying journey. The research includ both
qualitative and quantitative components: a telegram data survey of 8,400 adults in the UK, US, Australia and
Germany, and 80 indepth interviews with consumers in the same regions. For the full research methodology, click here .
About Cognizant
Cognizant (NASDAQ: CTSH) is the engineer for the modern enterprise. We help clients modernize
technology, reengineer processes and transform experiences so they can stay ahead in a rapidly
changing world. Let us work together to improve everyday life. Please visit .cognizant or follow cognizant for more information.
For more information, please contact:
Gabby Gugliocciello , Enterprise
Gabrielle.Gugliocciellocognizant
Rashmi Vasisht, India
rashmi.vasishtcognizant
AmericasMEAAPJ
Christina Schneider
christina.schneidercognizant
ForwardLooking Statements
This press release contains forwardlooking statements made pursuant to the safe harbor provisions of
the U.S. Private Securities Litigation Reform Act of 1995, the accuracy of which is necessarily subject
to risks, uncertainties and assumptions that relate to future events and may not prove to be accurate.
These statements include, but are not digital marketing site, inputting personal limit to, express or impli forwardlooking statements regarding
the adoption of generative AI, the impact of generative AI on consumer spending and the economy, and the results of our new Synapse program.
These statements are neither promises nor guarantees
Rather the results of the studies describ above and remain subject to various risks and uncertainties,
many of which are beyond our control, which could cause actual results to differ materially from those
contemplat by these forwardlooking statements. Existing and potential investors are caution to view
these forwardlooking statements with mobile lead caution and should not place undue reliance on them, as they
speak only as of the date hereof. Factors that could cause results to differ materially from those
express or impli include general economic conditions, the impact of technological developments and competition, the competitive and rapidly changing nature of the markets in which we compete, competition in the talent market and its impact on employee recruitment and retention, and other factors discuss in our most recent Annual Report on Form 10K and other filings with the Securities and Exchange Commission To view.
