Architecture is another key point when working on local SEO! as it’s ultimately what will help both users and Google better understand our website and how it’s organized To think about .
the architecture of the web we have to take into account two factors mainly :
– What we offer :
Offering a single service and/or product is not the same as offering many more; the architecture would change completely.
– The radius of action we have :
Having a radius of action in a single city is not the same as having a radius of action in many more cities ; the architecture would change completely.
Therefore To think about before launching into
creating the website! we have to consider what we offer and the scope we have to offer it! and! from there and based on that! is when we must begin to “sculpt” the architecture of our website .
What is local SEO?
Types of links we should work on in local SEO
When it comes to getting links in india phone number library local SEO we have to think that we can get four main types of links
– Links to businesses in your city :
These types of links are quite useful for gaining relevance in the city itself! especially if we find them in businesses that! even if they are of a different theme! are at the practice on real problems with top of search results in the city.
– Links to related businesses :
These types of links will be very useful for achieving relevance in our own market niche ! since if we are linked to websites of related businesses! even if they are from different cities! it will be great for Google.
– Links to related businesses in your city :
These types of links are the
best of the best! but realistically… It’s practically impossible for your direct competition to link to you .
– General links :
These are links that aren’t related to the same topic or city. At first! they may seem like disposable links! but by contextualizing them and placing them on powerful sites! they can be an incredible tool for boosting our local SEO .
The importance of Google My Business
When we’re working on local SEO ! we should not only focus on organic ranking but also on Google My Business for two reasons:
-This way we will get double visibility ! therefore double the chance of getting potential clients.
-In many local searches! a box with three Google My Business results appears at the very top ! and therefore these attract a portion of potential customers! even before they enter the website! since the direct phone number is listed on the listing.
That’s why! if we want to work on be numbers local SEO! working on Google My Business is a must that we must also work on.
Working on Google My Business may seem complicated at first! but we really have to keep in mind that it is just like a website! only instead of working on the website! we work on the My Business listing itself .
We must optimize the file! its title! text! images! comments! responses! etc.! just as we would with the On-Page SEO of a website .
As well as link building! but in this case not direct links to the listing! but rather listing our business in local business directories like Vulka! 11870! Yellow Pages! etc.! since Google sees them and boosts our business with them.
Conclusions on local SEO
Local SEO is a whole world! and a very interesting one! since you can get a lot of traffic if you work on all fronts. In this case! the two fronts would be working on the organic results of the SERPs with our website! and on the other hand! working on Google My Business with our business listing.
