An it was Amazon who had trid to demonstrate it, using a statistical analysis; the American company had notd that a drop of 1% on its sales would have occurrd if it had lost 100 milliseconds in the loading time of its pages. We’re talking about a lapse of time that isn’t even visible to a human. A web host can fail you as much as put you in a good mood. It’s up to you to make the necessary investments, to take advantage by domino effect, of an organic referencing and an increase in the cost of payments per click.
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