The rule for the degree of interaction on social mia is: the larger the municipalities, the more interaction with the public. Logically, large municipalities have more likes on their Facebook page and followers on their Twitter account, but if we compare these numbers to the size of the municipalities (calculat in number of inhabitants), the differences are small. Only in the area of Twitter followers are small municipalities (9%) slightly ahead of mium-siz (6%) and large municipalities (7%).
But who is the best social mia community?
It is tempting to make lists of ‘the best social mia municipality’. We tri that last year. Making a ranking creates competition and does help to get social mia on the internal agenda. But the reactions of municipalities show that this is becoming increasingly successful. For the optimization of your strategy it is therefore more useful to focus on improving individual aspects of social mia. Leaders in these statistics offer tailor-made inspiration for municipalities of the same size.
In the overview below we select some statistics. Other statistics per municipality can be found in the interactive map below the table (the statistics were retriev in the first week of July 2015. The mention frontrunners may have been overtaken by other municipalities in the meantime).
Likes on corporate facebook page PTAT score facebook page* Followers on Twitter Average united kingdom phone number library number of retweets per message
Highest score large municipality Groningen (9,127 likes) Utrecht (2,975) Amsterdam (81,510 followers) Zaanstad (6.8)
Highest score for large municipality in terms of inhabitants Maastricht: 7% (8,362 likes with 122,000 inhabitants) Maastricht: 2% (2,162 with 122,000 inhabitants) Leeuwarden: 13% (13,883 followers with 108,000 inhabitants)
Average size of municipality
in terms of inhabitants 1.8% (3,757 likes) 0.3% (PTAT score: 631) 7% (13,719 followers) 2,4
Highest score mium-siz municipality Horn (5,477 likes) Horn (938) Assen (8,718) Roosendaal (9.2)
Highest score for mium-siz municipality in terms of inhabitants Hoorn: 8% (5,477 likes with 72,000 inhabitants) Hoorn: 1.3% (938 with 72,000 inhabitants) Assen: 13% (8,718 followers with 67,000 inhabitants)
Average mium-siz municipality with inhabitants 2% (1,547 likes) 0.3% (PTAT score: 214) 6% (4,317 followers) 2.8
Highest score small municipality Bergen (NH.) (3616 likes) Veere (848) Meppel (5,513 followers) Valkenburg aan caseno email list de Geul (16.4)
Highest score for small municipality irt inhabitants Enkhuizen: 21% (3,810 likes with 18,000 inhabitants) Borne: things to consider when shopping in ramadan 6% (1302 with 22,000 inhabitants) Vlieland: 85% (919 followers with 1,087 inhabitants)
