But increasingly all kinds of citizen
Co-creation and participation are only possible if governments really converse on social media instead of just answering questions. It would […]
Digital Marketing
marketing strategy
Digital Marketing
Webcare does not have a 9-to-5 mentality
Many governments are experimenting with social media. WhatsApp and Instagram are increasingly used by governments to communicate with younger target
Digital Marketing
The conversation remains scary
The ambition is to eventually arrive at phase four ‘co-creation, the municipality works together’ via phase three – ‘the municipality
Digital Marketing
The bridge between government and society
‘Working from the outside in’, is there still a municipality in the Netherlands where that slogan has not been utter?
Digital Marketing
Train your colleagues, employees and maybe
CoolBlue is a leading organization in the field of social media and customer service. In their marketing they make extensive
Digital Marketing
Two platforms and focus on them
Else Kramer, expert in the field of (smartphone) photography, visual marketing, visual storytelling and crowdsourcing, explained in her presentation
Digital Marketing
A person remembers only 10 percent
To this day I proudly called myself a content marketer. As a blogger graduated in Communication with huge online ambitions
Digital Marketing
Example Right Signatures
Occam’s Razor Appli! to Landing Page Conversion Optimization Since the concept behind this principle is merely that simplicity (as in
Digital Marketing
Landing Page Conversion Optimization – Which Hypothesis to Test First
blem solving with strong roots in philosophy. Occam’s razor states that, if you have competing hypotheses, the one that has
Digital Marketing
Going About Improving B2B Site Web Usability
This all comes down to this simple fact that you should never forget: Your users (site visitors, buyers, prospects, etc.)
Digital Marketing
web-usability-principles-calls-to-action
Understanding the Three Us: Utility, Usability and Usefulness In addition to the above, you have to consider how web usability
Digital Marketing
Increase Conversions with Jakob Nielsen’s Web Usability Principles
Jakob Nielsen is a guru when it comes to web usability principles. You’ve probably heard of him or perhaps even