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Understanding the Three Us: Utility, Usability and Usefulness In addition to the above, you have to consider how web usability […]
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marketing basics
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Increase Conversions with Jakob Nielsen’s Web Usability Principles
Jakob Nielsen is a guru when it comes to web usability principles. You’ve probably heard of him or perhaps even
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Voila—and there you have it The association
No matter what page you’re on when visiting Wikipedia, you can take your cursor and hover it over the big
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Look to Tooltips for Another Web Design Example
As you can see, the second layer of navigation immediately pops out when you simply hover your cursor over each
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Common Fate Makes Appearances in Web Design
It’s a fact of nature that we human beings are just innately programm! to spot conflicting movement a lot more
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A Practical Example of Common Fate
Let’s say that you’re driving your car down a busy highway, something with which you’re totally familiar. As you are
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In the value proposition include
Craft a value proposition for your buyers that addresses what motivates your buyers to purchase in the first place. This
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Buyers Want a Relationship With You Before They Buy
Buyers want to build a relationship with your company before they give you their hard-earned money in the form of
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Buyers Want to Feel Something
Minimalism has taken the world of B2B web design by storm in recent years! as people are increasingly embracing the
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Buyers Are in Love With Minimalism
In the book! Cialdini researched and outlined six! specific and actionable ways through which sellers and marketers could make it
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1. Buyers Love Content That’s “Skimmable” Studies have shown that people on the Internet simply don’t take the time to
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Quick Roundup of Other Noteworthy Closure Designs
By looking at the EA logo, the closure principle is easy to spot. Similar to the way the principle is