Gestalt B2B Web Design Principles – Part 5: Closure
Appropriately enough, the last part of our gestalt B2B web design principles series covers closure. However, “closure” in b2b web […]
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What happened next should blow your mind a bit:
The exact same principle of using urgency applies to your B2B site design; this is an ideal way to capitalize
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The Use of Familiarity Memes
Unsurprisingly, on the product page of Outlook.com, we can see the company using a lot of pictures to help its
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Applying All of This to B2B Site Design
How does this all tie into the concept of neuromarketing? It turns out that neuromarketing is based on the meme.
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What Neuromarketing Means for Marketing
Neuromarketing is bas! on the concept of decision processing. Therefore, consumer buying decisions are dependent on either System 1 or
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Neuromarketing 101: Your Guide To Getting Your Message Across
Neuromarketing is a new, hot and very exciting concept in marketing. It’s an approach to marketing that turns on its
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Many Won’t Even Read All That You Write
A user’s main type of reading behavior involves the movement of the eyes on a screen in three unique though
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How People Read on the Web (Best Practices for Writing on the Web)
People read way differently on the web than they do with print, and that’s a fact. In order to produce
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Here are some tips on writing stellar calls to action:
Mistake #6: You Don’t Even Have a Call to Action It may surprise you to discover that some B2B sites
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Mistake : Your Copy Isn’t Easy to Scan
Making the color of visited links on your B2B site different helps buyers since they’ll understand their past navigation efficiently.
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The 8 Costliest Mistakes in B2B Web Design
… there’s good design that increases conversions and creates customer loyalty and there’s bad design that turns off potential buyers.
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Going Live and Additional Testing and Optimization
Therefore, we want to make sure that we understand absolutely everything about how the design works or even doesn’t work