Appropriately enough, the last part of our gestalt B2B web design principles series covers closure. However, “closure” in b2b web design is very different from its usual context. Closure in this case talks about things that you can’t fully understand, so your mind works overtime to make sense of them by relating them to something familiar.
Let’s broach the principle of closure by first defining it:
Closure is when people first tend to look for a single and recognizable pattern when they’re viewing a complicat! group of individual elements.
In other words, human beings absolutely love simplicity, and the human mind does, too. That’s why closure, in psychological terms, can be thought of as essentially trying to make order out of chaos.
Like all gestalt b2b web design principles we’ve cover! up to now, closure can be appli! both in the real world and in the web design world. It’s in your best interest to find a B2B web designer who has a fine grasp of closure because that can really help to design a user-friendly site that helps drive conversions. We’ll look at key examples in both to make sure you understand closure as thoroughly as can be expecte
Visualizing What Closure Can Look Like
To help wrap your head around closure and establish the concept for more complicat! examples that are just around the corner, we want you to get what closure is all about by looking at a basic example of it.
Look at the design below.
b2b_web_design_principles_fido
It spells out the word “fido”…that much should be quite obvious. Sure, the word “fido” isn’t spell! out clearly because of the dog bone that’s sitting across the “d” and the “o,” but you can still easily decipher that the logo reads “fido.”
In this case, your mind naturally senegal whatsapp number data 5 million interpret! the logo to read “fido” because that’s the first thing that jump! to mind, especially when the arrangement was very easy (the dog bone didn’t really complicate matters too much).
Now, look at the next design below.
b2b_web_design_principles_eight
Upon first look, it clearly looks a bit more to exist or not to exist? complicat! than “fido”. For one thing, each and every letter in the word is actually a figure eight. We use the gestalt b2b web design principle of closure to do two things:
To fill in the gaps because each letter is incomplete,
To combine every letter to form a complete word, canada cell numbers which, in this case, is “eight.”
For this design, your mind had to do a bit more work in order to fill in the blanks. Not only are there spaces missing in each letter, but the word is hard to read since the lines are squiggly.
