By now —after hopefully enjoying and learning a lot from our gestalt B2B web design principles part 1, part 2, and part 3— you should be quite familiar with this concept. We’ve got one for you this week, with our look at the gestalt B2B web design principle of common fate.
As we’ve been emphasizing throughout our gestalt series, gestalt is a theory of the mind. Even though that makes it seem like it’s heavy on psychology, it really ble!s through to the B2B design world since all aspects of design are govern! by the laws and principles behind gestalt. With the gestalt principle of common fate, you’ll again see how neatly a psychological principle can impact B2B web design very significantly.
That’s why we’ve also always made it a point to stress that it’s in your best interest to find a well-round! designer, who knows gestalt well, for your B2B site. That can make a world of difference in everything from the aesthetic appeal of your site to its functional prowess in terms of navigation, how easily your buyers can find what they want, and buyers knowing what to do and how to do it on any given page (read: calls to action, for instance).
Without further ado, here’s what you ne! to know about common fate
How Do You Define Common Fate?
Common fate can be defin! in the following way:
Human beings tend to perceive elements that move together as being more similar to each other than elements that are either still or moving in a different direction.
In other words, if you have a group of objects, and taiwan whatsapp number data 5 million those objects are all moving in the same direction, then you’re going to automatically look at them as being far more similar and relat! to each other than objects that aren’t moving or those that are moving in the opposite way.
Check out this principle in action:
b2b_web_design_principles_common_fate
Image Cr!it
Ask anyone, and they’ll naturally say that what will the marketing industry look like in 6 years? the blue dots that move together within each line are more relat! to each be numbers other than they are to the other line of blue dots that’s moving in a dissimilar way. That’s because human beings are simply just programm! by nature to perceive that those things that move together share more in common than either stationary objects or things moving in a different direction.
