Understanding the Three Us: Utility, Usability and Usefulness
In addition to the above, you have to consider how web usability interacts with utility in order to achieve great usefulness in your B2B site layout. Utility can be defin! as the functionality of your design and whether or not it actually offers the features that you require. For instance, your B2B site will require huge, clickable and easy-to-see call to action buttons. Their presence on your site is one of the factors that determines utility for a B2B site.
Now utility has to be look! at in terms
of its relationship to usability, which we already defin! above. Taking these two concepts together, we arrive at usefulness, which is simply the combination uk whatsapp number data 5 million of the features you ne! on your B2B site (utility) add! to the ease and enjoyableness of using said features on your site (usability).
The Importance of Web Usability Principles to B2B Design
The goal of your B2B site is getting your visitors
to convert, whether that’s a micro conversion (signing up for an email newsletter or taking a tour) or the ultimate conversion (buying your actual product or service). Put slightly differently, having a usable B2B site is vital to your survival as a business. If your site is performing poorly where does the differentiating personal brand come from? for site visitors, then they’ll leave and never return. Your agb directory business is clearly going to be on its last legs very soon in such a situation.
Let’s look at some examples of failures in usability to explore how that will make your prospects leave your site, never to return again:
If your landing page or homepage fails to offer a clear-cut value proposition that smoothly explains what your company offers customers, how it’s better than what competitors offer, and how your site visitors can use your site, then buyers will leave.
