4. Inform, Guide and Impress Customers With Great Copywriting
You may have heard it said before that 95% of web design is all typography. Naturally, this means that a huge part of any high-converting and user-friendly B2B website is solid copywriting.
Because we know how integral great copywriting is to our customers’ sites, we tackle copywriting like this:
Formatting – We focus on formatting by bolding or italicizing important words and sentences, increasing font size for really important concepts, and breaking up or chunking paragraphs and lines of text into scannable copy that readers enjoy absorbing.
Tone of voice – We ensure the tone
of voice of our customers epitomizes the type of company buyers want to do business with. We also make sure it crystal-clearly explains your company and what it does.
Value proposition – The value proposition should be the first thing that jumps out at your buyers because it’s what sets you apart from your competitors and explains why your buyers want your services. Our attention to crafting value proposition statements means that they make clear nigeria whatsapp number data 5 million how they solve your buyers’ pain points, provides benefits and why only you (and not your competitors) have a unique service.
No filler copy – Filler copy
is the “lorem ipsum” tripe that often acts as a practical experience of foreign countries placeholder in some wireframes. We never waste our customers’ time by using filler copy in our wireframes. We know that we have to both prioritize and format information for our customers’ layout and messaging, and we can’t make sense of filler copy to help us do that.
Effective copywriting is one of the most expensive germany cell number parts of a redesign, and it’s the most difficult to get right: Budget between $3,000 and $20,000 or more for this part of your B2B web design.
