New stores that are just starting their adventure on the Internet, the awareness of their brand is low, initially goals related to, for example, acquiring the first customers, building brand awareness and credibility are set. On the other hand, for a store that already has a well-established position on the Internet, the goals may be completely different. In both cases, it is important to set micro and macro goals that should be achieved within a certain period of time. In addition to the increase in traffic, conversion rate, number of transactions and increase in revenue, other micro-goals may also be important, e.: filling in the e-mail form, completing the price negotiation form, subscribing to the newsletter, entering a specific subpage, clicking on a specific banner, etc.
All of the above elements are important
Lead to the purchasing process. And in the case of goals that require the implementation of additional events. You can use Google Tag Manager, and then set counting in Google Analytics. Source: Google Analytics When talking about the SEM strategy in terms of revenue growth, it is worth relying on a specific KPI, which translates into a phone number list specific ROAS. Thanks to this, we will know how much income each zloty invested gives. When setting goals, it is important to focus on such elements as: the store’s offer, product margins, seasonality. Indication of ROAS is necessary when running advertising campaigns.
If you want your campaigns to generate
The best results and profits, spend time on this element of the strategy. Target group analysis A good SEM (search engine marketing) strategy is based. On several stages and each of them should be planned before we start the service. It is worth checking our target group in terms of demographics, interests, technologies they use. We can do this JPB Directory using several. Methods and tools: 1) statistics in Google Analytics – in this case it is worth using. The Recipients section and getting to know the target group in terms of demographics, interests. Geography or behaviors, Source: Google Analytics 2) statistics. In Google Ads (if paid Google Ads campaigns were run before. It is worth going to the Audience Management section – audience statistics.
