Unsurprisingly, on the product page of Outlook.com, we can see the company using a lot of pictures to help its users understand this service a lot quicker and better. Pictures help to illustrate how Outlook.com can be us! for email-organizing purposes and with Skype.
A user who’s uncertain about whether to try this service will see the pictures of Outlook.com’s inbox and its integration with Skype and associate Outlook.com with satisfying experiences he’s had in managing his inbox or using Skype to have a video call with friends. And that instant connection courtesy of the meme can help drive conversions—quickly.
As with seeing picking up on
things that are familiar increases the understanding in your B2B buyers. In fact, the relationship between visuals and familiarity is quite close, when it comes to neuromarketing.
There are best practices when it comes to designing your B2B site. This includes laying out your site in a way that’s familiar to buyers who have already perus! many other B2B sites in their lifetimes. They’ll generally know what element on your site to expect where.
For instance, your value proposition russia whatsapp number data 5 million should be crystal clear and hard to pass up; everything on your site should be clearly laid out so that your buyers know what the next step is on each page; and friction should be eliminat! as much as possible.
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Image Cr!it
Buyers who encounter these same properties on your site will appreciate the familiarity of it all. This meme can be a powerful motivator to get them to buy since the experience on your familiar site will take them back to other B2B transactions they’ve had on other sites…where the process was so smooth and familiar that it was a pleasure for them to buy.
The Use of Urgency Memes
Everyone is us! to the use of urgency when it comes to emotions are what move the world retail marketing. You no doubt have seen many advertis! deals that urge you to act imm!iately before something undesirable happens. Typically, it’s that the product will be sold out, or the price of a canada cell numbers specific service will be rais! if you don’t purchase by a certain time. It’s built into our culture as shoppers to expect these urgency memes.
