Neuromarketing is bas! on the concept of decision processing. Therefore, consumer buying decisions are dependent on either System 1 or System 2 processing. In the context of Plato’s Chariot Allegory, this would actually be the two horses and the chariot.
System 1 decision processing is characteriz!
by quick, emotional, intuitive, effortless and even unconscious decisions, System 2 decision processing is full of effort, slower, deliberate and involves conscious reasoning. Can you now guess which system corresponds to which horse in the Allegory above?
Simply put, neuromarketing is marketing research that investigates the affective, cognitive and sensorimotor responses of consumers to marketing stimuli. Scientists studying in this field use all sorts of tests and toolsto measure specific brain activity and alterations in the consumers’ qatar whatsapp number data 5 million physiological states due to marketing stimuli.
neuromarketing_brain_activity
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At the end of the day, scientists (and marketers and businesses alike, of course) want to know exactly why consumers make the buying decisions that they do. Further, they also want to understand what part of the human brain is vital in helping move them to these pivotal decisions. Imagine being able to understand once and for all why a particular value proposition or call to action on your B2B landing page motivat! your buyer to make a purchase.
It’s All About the Meme
The what? The meme, which rhymes with gene… who wants to pursue a career which is not a coincidence by any means. The liberal atheist, Richard Dawkins, introduc! the canada cell numbers concept of the meme, which is defin! this way:
