Love it or hate it, native advertising appears to be here to stay.
What is native advertising? In both print and digital marketing, a “Native” advertisement is one that exists within the context of whatever platform Native advertising catching is being used to launch the advertisement. The most common example of this is so-called “Sponsored content” that you’ll see on a website or a newspaper.
With sponsored content, a company is advertising its brand in a more organic sense. For instance, a detergent manufacturer might sponsor an article about energy efficiency, pairing in how their product helps to achieve this goal.
When native advertising first hit the scene a few years ago
Many people dismissed it as an unnecessary intrusion of marketing into otherwise brand-free content. But since then, consumers have reported an increased appetite for sponsored content. So wrote blank label’s danny wong, who recently wrote a piece published in the huffington post on the topic.
“Publishers such as buzzfeed, mashable call lists for sale and the new york times have hired out dedicated teams to manage [native advertising initiatives]. More importantly though, readers love it,” wong wrote. “The notion that native advertising is bad for Native advertising catching audiences overall is ludicrous. A brief look at the numbers only serves to prove its effectiveness and ability to engage readers while driving social action.”
Does this mean that all brands should tap native advertising? No. However, this curious evolution opens the door to internet marketing solutions that have transformed the way that consumers interact with brands and services.
If you are leveraging social media to reach consumers
Infographics are an ideal way for quickly sharing information across these channels. Blocks of text, as you can imagine, are far less interesting to a reader than a sharply designed infographic.
Does this mean that you should start churning out infographics? Of course not. Marketing techniques are best served appropriately and JPB Directory proportionally, meaning that you don’t want to create too much content. Otherwise, you might find yourself in a situation where important. Information is left undigested because there were too Native advertising catching many. Distracting images. At the end of the day, you’ll need to ascertain whether or not an infographic. Makes sense at the time you’re looking to put new data out into the market.
Ultimately, it could be that advertising becomes more. Native as a whole, bringing information about products closer. To those who are interested in learning more.