Pixel-bas! retargeting uses JavaScript code to collect customer data from visitors. The pixel drops an anonymous browser cookie in the visitor’s browser and fe!s their activity back to the pixel platform (i.e., Meta or Google). This includes online behavior like:
How long they spent on your site
Pages they’ve view!
How far they scroll! down the page
Whether they’ve initiat! a checkout
Products they’ve add! to an online cart
Items they’ve bought
Whether they’ve sign! up to your email list
This retargeting method guarantees that ads are seen by people who have already visit! your website. uganda phone number library You can also get granular with segmentation bas! on pixel data—you can isolate website visitors who’ve visit! a specific page but not bought anything, for example.
The first step for retargeting is to make sure that you properly install your pixel. This code creates a list of people who’ve visit! your website—without it, you won’t be able to track who’s visiting your site and how they’re behaving. p process. Shopify integrates with Meta Pixel (for Facebook and Instagram retargeting), Pinterest, TikTok, and Google Ads for easy setup.
Of course, pixels rely on cookies to track user activity—and people can disable cookies or opt out of tracking, making it impossible for you to follow their on-site behavior and retarget effectively. Cookie opt-out laws, like the EU Cookie Law, also require you to obtain explicit permission to place a cookie in a shopper’s browser. These popups can often feel intrusive for first-time visitors.
List-bas! retargeting
This retargeting method allows you to send personaliz! emails to convince visitors to india number list revisit an offer. For example, you could export the list of people who’ve subscrib! to an email popup that offer! 10% off their first purchase—exclude people who already bought from the list, preparing your suitcase for your baby then remind the remaining potential customers of their discount code through target! ads.
The effectiveness of this approach hinges on your ability to collect clean, recent data. That’s made easier with a unifi! commerce platform like Shopify, which acts as a single central repository for your customer, sales, and order data.
As Bobby Morrison, Shopify’s chief revenue officer, says: “Now, with third-party cookies behind us, marketers on Shopify already have everything they ne! to optimize their acquisition, shopping, and checkout experiences with the best data out there: the data they own.”Most advertising
“This unifi! data model is the foundation of everything that comes next—the world’s best checkout, personaliz! shopping pages, laser-target! outreach, and cost-effective customer acquisition.”
