On June 6th, the VI Agency Meeting took place at the Goya Theater , where I was able to enjoy the 6 round tables dedicated to SEO, web design, content marketing, events, social networks and SEM, being able to enjoy mini presentations of about 5 minutes from different professionals who work in agencies, and then enjoy the corresponding round table.
SEO Table
The SEO Roundtable at the VI Agency Meeting focused on both the current state of the world’s largest search engine and upcoming Google updates .
Minutes of the VI Meeting of CM Classroom Agencies
In CRO, the increasing importance of the mobile-first experience is highlighted .
Recent Minutes of the changes at Google
focus on the user first, then Google
, but without forgetting search intent research, content element hierarchy, and AB testing vs. SEO. Minimizing POGO sticking is increasingly important . This increases dwell time, increases the number of pages served, and reduces the bounce rate.
Example: Google Optimize
Current SEO challenges : real search intent, question and answer…
Tailor your content to the type malta phone number library of results, analyze the SERPs for your potential keywords, and also new web development technologies. Test how Google views your JavaScript content.
Voice seems to be here to stay. It’s been a trend for three years now, and voice searches are very different from traditional searches. Integrate new devices into your twitter threads, the new narrative marketing strategy : Alexa and Google Home skills.
Google is now making life easier for users. Keywords are dead, we’re increasingly moving towards the long tail … Google is no longer a search engine;
A user segments and qualifies their search according to their needs and intention.
3 things to keep in mind in an SEO project
1. Keyword research : what I sell vs. what people are searching for. Google it.
2. The preferred URL
3. Speed and the importance of mobile . Impact on the business itself.
Minutes of the VI Meeting of book your list CM Classroom Agencies
Internal architecture: What is the Internet? It’s all about links . Without links, we can’t do anything. Architectures should be designed logically, with a maximum of three clicks required to reach the desired content (logical hierarchy).
Crosslinking is essential in SEO , especially on large websites.
