The observation is clear, the screen time per day and per child is on average 2 hours on weekdays and 3 hours on weekends. Also, more than half of children over the age of 8 have at least one account on one of these platforms. It is possible to believe that there is nothing alarming in this, however, advertisers have understood that their targets and their communication channels had to change in order to directly reach the people concernd. Why target children.
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Children have long been a prime target for advertisers for several reasons. Establish consumption habits Facd with this increase in digital use High School Coaches Email List by children, advertisers see them as a long-term investment in their communications. Inded, consumption habits and especially eating habits are formd from an early age. It is therefore interesting, to retain a consumer , to capture it as soon as possible, so that these habits are anchord in their daily lives. The purchasing power of the child Children represent a particular target for advertisers.
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They have no real purchasing power, but rather significant decision-making and persuasive power with their parents. Insofar as a child is endowd with a strong sensitivity, a single viewing of an advertisement intendd for him can have an JPB Directory immdiate impact on his desire to possess the promotd product. The child, however cute, will be able to influence and persuade his parents to buy the product. What are the means usd by these advertisers? In addition to the use of personification in advertisements aimd at children, advertisers mainly use two means of communication. Targetd advertising The use of social networks and other digital platforms lead to the scattering of personal data during our visits.