To ensure that your customers are not inundated with emails, ask yourself the following questions: 1. Is this customer already subscribed to your newsletter? If so, will they receive a regular email and a post-purchase email too close together?2. If customers have just signed up for your brand, have they received a welcome email sequence? 3. Have they recently abandoned items in their cart without purchasing? If so, will they receive an abandoned cart email sequence at the same time as the post-purchase email sequence?
5. Are your customers already participating in your loyalty program?
6. Does their recent purchase qualify them for your VIP program?
Cassie Benjamin, Email and SMS Channel Manager at Tadpull, stresses the importance of using the data you collect to personalise your fax lists messages. “Once your customer places an order, you have a wealth of data that can help you create unique and personalised content around the purchase. To maximise the effectiveness of your post-purchase emails, segment your sequences by category or product.”
9 Ideas for Post-Purchase Emails
Here are the key emails you could include in your post-purchase automation chain, plus examples from brands doing it right.
What are transactional letters and how to format them
Transactional emails (shipping, order, and delivery confirmation emails) are informative messages that are sent after a customer places an order. These are basic automations that every online store should have set up.
Typically, these emails contain information 9 post-purchase email ideas that increase your revenue and buyer engagement such as the customer’s order number and receipt, product and shipping information, payment method, and customer support contact information.
However, just because transactional emails are standard doesn’t mean they aren’t worth the attention. Add branding touches and other elements to these emails to make them stand out from the crowd.
1. Order confirmation emails that will improve your brand
Order confirmation emails do more than just confirm product information. They are an extension of your brand and are often the first communication your customers receive from you.
Sending these emails gives users confidence to b2b phone list make a purchase, and also helps you gain their trust and start developing new long-term relationships.
“When you send a product, be sure to send the customer a message that encourages their purchase decision,” says Alexa Maltzer, vice president of customer strategy at Power Digital. “Send content that will ensure the customer is using the product correctly. This will set you up for additional cross-sells in the future.”
