If you areMarketing
such as skinny jeans, it’s important to have a strong brand voice that can back this up. Let yourself be known as a loud, current and trendy fashion brand. For example, Princess Polly lets its shoppers know that it stays on top of trends.
Offering this kind of ‘out there’ product works well with their marketing. Their models are diverse and inclusive. Their target demographic is Gen Z and Millennials, and their fashion choices are fast-moving and sometimes risky.
Being loud and authentic
will help attract the customers you want. This marketing strategy is not for the faint hearted, but if it complies with the brand you are trying to build, it’s the only way to go.
Whether this is through social media, SMS and email marketing, or simply through the website itself, stay true to your brand.
Collections
Lastly, when introducing skinny jeans make sure you consider which collections you’ll place it. Having AI automated smart collections cabo verde email list 235 contact leads can help you offer collections that are in alignment with each other. You want to make the shopping experience as smooth and holistic as possible.
There are
AI programs which can help you merchandise collections in a way that will follow your business strategy, whether this is promoting, burying, hiding or anything the importance of demonstrating relevance in the city else that makes sense for your model.
Merchandising collections by hand can be time be numbers onsuming and won’t guarantee that you are making the most of the possibilities available to you. AI automated merchandising editors can be the solution to this problem.
