To make your sales funnel work effectively, you first need leads. Once you have them, you can track their behavior and engagement to determine where they are in the funnel.
How to build a sales funnel from scratch?
How to Create Content for Each Stage of the Sales Funnel
Metrics to Measure the Success of Your Sales Funnel
How to build a sales funnel from scratch?
The first level of the sales funnel is responsible buy bulk sms service for incoming traffic and direct advertising (contextual advertising, targeted advertising, advertising from bloggers, etc.).
Let’s look at the steps that will help you create a sales funnel from scratch:
- Collect data and understand your customers
The best way to understand your audience is to talk to them. The more data you gather about your audience, the more effective your sales funnel can be.
The most important questions you need to know technical department specialist the answers to in order to build a sales funnel are:
- What are your current challenges in the area you cover?
- What are your fears and disappointments?
- What are your goals and aspirations?
- What have you done to try to solve your problems or achieve your goals?
- How well did it work?
Based on this data, you can create content for each stage of the sales funnel and help potential customers move from level to level.
Grab your audience’s attention
Your content should work for your target audience. Hire an agency that knows all about content marketing and organic traffic. They will help you create a large amount of diverse content to publish on all your platforms. Use different forms: infographics, flipbooks, videos, reels and other types of content.
Organic traffic includes:
- SEO.
- Social media traffic (unpaid).
- Referral traffic (from other sites linking to you).
- Direct traffic (from people who know about your brand and have already visited your site).
You can add forms and pop-ups to your site b2b phone list to attract potential customers. You can also run some sponsored posts or search for buyers manually. Don’t forget that the place where you place your ads is important. For example, if you sell B2B, prospecting or LinkedIn advertising may be ideal.
Create a landing page
Why do we recommend creating it? Because of the high conversion rate, which is as much as 24%.
Advertisements and other content should direct potential customers somewhere. This is where the need for a landing page comes in. The transition to it is carried out by clicking on an advertisement, registering for a webinar, downloading an e-book, etc.
The landing page should contain:
- a form that allows potential customers to enter their personal data for subsequent collection and processing by you;
- a prominent CTA (call to action) that will motivate you to take action.
- Create a lead magnet and offer it in exchange for contacts
To motivate potential customers to take action, you can offer them a discount. And after they make a purchase, you can give them access to some gated content and encourage them to make a repeat purchase. Such offers, or in other words, lead magnets, should be available for a limited time, since a sense of urgency increases sales by 6-9%.
