Social Media Marketing is a must-have strategy for contemporary brands. There is no way a company can stay away from channels used for interaction all around the world and still succeed. That is why you need to know each platform well and develop plans to improve your results in each one of them.They are the go-to place to get informed, see family photos, connect with old friends, discuss the trend of the day, and, of course, follow brand news.
Why do you Need to do Social Media Marketing
Since the creation of social media, this format has become a major part of the Ws Number List marketing plans of any kind of business.
Social media has brought brands and audiences closer than ever and transformed customer-brand communication.
This scenario was a revelation for companies that found a whole range of benefits coming from this more direct communication.
Let’s take a look at the main advantages that social media marketing is bringing to brands all around the world.
Raise engagement
Social media is unique from other marketing channels because of the power of interaction and subsequent (and ongoing) engagement.
The customer will always be a passive viewer when consuming a TV ad or a billboard, for instance.
But on social media, they can click, like, comment, share, and reply among a variety of possible interactions.
In theory, the customer remains close to your brand every day, with little, almost imperceptible interactions every time they use those platforms.
Social networks allow your company to raise engagement and build stronger bonds with the audience. A community is created around the brand.
Generate more traffic and conversions
Even with the word “social” present, these networks aren’t just about building an image for your brand.
Until now, we have seen how they help companies increase reach, engagement, and authenticity. But they can also contribute directly with stages deeper in the buyer’s journey.
After all, social media is the perfect channel to attract and lead your potential customers to richer content.
This is an opportunity to highlight blog posts, interactive JPB Directory content, conversion sites, digital products, your brand’s contact page, and so on.
