We use Search Engine Marketing to convert or close leads based on our customer How much . Conversion should be personalized based on the process, either more closely or with remarketing strategies (lead nurturing).
There should be four stages in SEM : Attract, Convert, Close, and Delight (strengthening customer relationships, creating audiences to control customer touchpoints).
Other campaigns can be run on other platforms such as AdRoll , Taboola, Microsoft Advertising , etc.
To invest or not to invest, and questioning when it is a profitable strategy : since in many cases there is a great lack of knowledge about the digital world.
Minutes of the VI Meeting of CM Classroom Agencies
Bidding How much strategy based on the
: conservative (ROAS), realistic (ROAS: 1.8), optimistic (ROAS: 2.7).
What’s new in Google Ads for the 2018/2019 academic year : local campaigns, discovery ads, and gallery ads.
Differentiate between netherlands phone number library ROAS and ROI. ROAS: Return on Ad Spend.
Differentiate between spending and investment.
Take into account what you earn per lead or per sale.
Direct and indirect costs, product the course provides intensive costs, and operating margins.
Machine learning : Campaign management is changing. Machine learning predicts future behavior. We can apply it to SEM campaigns to
achieve better results
DSA or dynamic search ads : with this we must choose a completely dynamic title, with a personalized ad based on the search.
Smart shopping campaign: with automatic shopping.
RSA or responsive search ads : choose titles and descriptions, the algorithm mixes them to give an ad related to what the user is searching for.
Smart bidding : The Google Ads engine book your list knows more than we do and bids more efficiently on our campaigns to achieve better results.
Smart bidding strategies: maximize revenue, maximize conversions, IS position, and maximize clicks.
Minutes of the VI Meeting of CM Classroom Agencies
In the SEM profession , there’s zero unemployment. If you can’t find a job, you can take on six or eight clients and manage their campaigns. In CRO, you need tremendous emotional intelligence to fully understand the user and their purchasing behavior .
