How We Increased Our Leads by 234% in 2023
The year is coming to an end, and it’s time to summarize the results. We’ve had an outstanding year, achieving significant breakthroughs. Not only have we almost doubled our revenue, but we’ve also moved all KPIs into the deep green zone. However, one improvement stands out, and that’s the number of generated leads.
Up until now, we’ve managed to increase the number of leads by 234%
and this doesn’t even include those that will be added till the year’s end.
One might question whether we didn’t have many belize phone dataset leads last year. However, that wasn’t the case. As a company focusing on lead generation, we naturally must start with ourselves. This has worked well for us in past years, but not as well as it did this year. What did we do differently?
How do we generate our leads?The how we reduced the cost-per-lead by 87% magic of the right target audience
Step 1: Finding a suitable target audience
Step 2: Cost-effective mass outreach
Step 3: Picking up the phone
And the results didn’t take long to show
What does this mean for you?
Background: How do we generate our leads?
To understand the sources we’ve used for lead generation so far:
Google Ads
Search engine optimization and central african leads consequently, Google search
Outbound activities on LinkedIn and through direct calls
Identification of website visitors using our proprietary software
Partnerships with agencies
Other sources that played a minor role
These methods have worked reasonably well in previous years. The number of leads has increased from year to year, with the usual and inevitable seasonal fluctuations (reaching lows in July and December).
Each of the listed lead generation methods can independently lead to successful growth. These methods are tried and scalable. For example, by reinvesting profits into expanding Google campaigns, more inbound leads can be generated. The same applies to search engine optimization, LinkedIn, or cold outreach.
However, “good” is not good enough, especially in a highly competitive market and a generally weaker market environment. Therefore, new approaches were necessary.
Although Google Ads served as a reliable
source for inbound leads for years, it was still cost-intensive, and the cost per lead was correspondingly high.
Regarding search engine optimization, we reached a certain ceiling where most of our keywords were in the top 5 or top 3 (and still are), and the growth of organic traffic slowed down.
As for cold outreach, whether on LinkedIn or via phone, the target audience and its relevance play a crucial role. Cold audiences performed significantly worse in 2023 than before.
Our software, LeadRebel, has reliably generated dozens of leads for us every month over the years. However, if traffic doesn’t continue to grow, the number of identifications cannot increase.
As a result, we were not satisfied with the growth of our leads. As other metrics depend on how many leads we bring into our pipeline, this has affected other metrics, especially the number of completed subscriptions, the cost per lead and acquisition, etc.
