If you want to improve your website’s conversion rates, you first need to know how to calculate this data. It’s a very simple formula , which we’ll better understand with a practical case. Let’s say your company sells a software product, and you consider every visitor who leaves their information on your website to request a demo to be a conversion. Now let’s take it a step further and imagine that in the last month there were 1,000 visits to your website and 30 demo requests. The conversion rate is the number of conversions (30) divided by the number of visits (1,000) multiplied by 100. In this case, that’s 3%.
Steps to improve the conversion
Rates of your corporate website What web conversion rate can be considered good data? If you’re looking to start working on improving your website’s conversion rates, you might be wondering at what point your website is considered to phone number list be working properly . In reality, the answer to that question depends on multiple criteria . For starters, whether you’ve defined a conversion as a product purchase or a request for a meeting with your sales team ( macro conversions ) or a newsletter subscription or the download of a guide with generic information ( micro conversions ) is not the same.
And that’s not to mention many other factors
The characteristics of your target audience. The geographic area of interest for your brand. The sector of your company. The it’s a rum that sold for around 65 euros type of product or service you provide. The source of the visit (direct traffic, organic searches, advertising, email marketing, social networks, etc.). The type of device. All of these criteria, in addition to others over which you may have more control (which we will see later), have a direct influence on what you should or should not consider as good conversion data . Now let’s review the numbers. According to Salesforce ‘s ‘ The Shopping Index: Global Online Shopping Statistics and Ecommerce Growth Trends ‘ report , in the first quarter of 2022 the web conversion rate for online.
Shopping in Spain stood at
The global average (2.1%) and the figures for other geographical areas. Such as the Netherlands (3.4%), the United slovakia business directory Kingdom (2.7%), Germany (2.3%) or the United States (2.3%). In addition to the country, another key factor that has. A considerable influence on conversion rates is the sector . While companies in the ‘Food and Beverage’ (4.4%) and ‘Health and Beauty’ (3.3%) sectors are above average and lead the list of sectors with the best conversion rates, others related to ‘Luxury Goods’ (0.9%) and ‘Home Furniture’ (0.5%) are at the bottom of this ranking .
